Successful companies recognize the enormous power of search engines--entire businesses rise and fall on their rankings in the results pages. Thus have search engine optimization specialists arisen and become vital to online marketing.

We ourselves began in 1995 as an optimization company and have provided over 200 U.S. companies with website enhancement services, pay-per-click strategies, and "trusted feeds" - all aimed at achieving maximum visibility and traffic. But we have been far from satisfied...

"A Great Yawning Chasm"

Several years ago we began seeing a huge problem, calling it "a great yawning chasm between the promise of search engine marketing and its performance."

This "chasm" was identified as a result of PhD level research conducted in conjunction with UCSB. In technical notes, we found that certain kinds of database-driven websites were seriously underperforming in the search engines--even after optimization. In a sample of 100 such sites, we found that only 8% of their active pages were being indexed.

"Almost Completely Invisible"

Search engines were not indexing unique dynamic content such as product/item descriptions, relevant site information, press releases, PDF files, frames pages, employee/job directories, and third-party content.

When asked why they would not generally index dynamic sites, Google replied "because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index."

Net net: Since an estimated 70% of new website visitors now come through the mighty search engines, either you're in the steamroller or you're in the road. So choose where you want to go next:

See "Sites At Risk"			See "Methodology"
See "Measuring Success"			Request Demo