As powerful as Google is today, keep in mind that Google's rise was near-stratospheric and its decline could be the same if a company named Microsoft gets its way in a couple of years.
So Google is doing its best to create a world-class search company.
Bright, visionary people at Google are working overtime to 1) insert themselves as pervasively into our lives as possible, and 2) anticipate and fend off any rear-guard attack that Microsoft is planning. That means they are trying to make their search results as relevant, valuable and unbiased as possible. And that's where Visibility Factor makes Google better.
The plain fact is, there are thousands of world-class websites that are sub-class in Google, and in the other search engines. These websites spent thousands and even millions of dollars in order to conduct commerce over the internet, and they should rightly be indexed. With Dynamic Site Caching, they can be.
Search Engine Compliance
Search engines want people to have a good experience using their service. They want people to find relevant, high quality, useful content when users click on search result links. So the search engines, and especially Google, put themselves in a kind of referee or policing role to try to stop those who would "game" the system. The search engines don't always succeed, but they are getting better every day. And savvy companies will follow the search engine rules to a T, to ensure a happy listing.
Here is what the search engines don't like to see:
- Hidden content--that is, content that the search engine sees, but people do not. This includes hidden text in invisible layers, hidden text in no-frames tags, text the same color as the background, etc.
- Deceptive redirects and search engine spider dependant delivery (cloaking). This includes IP delivered cloaked pages and JavaScript redirected doorway pages.
- Duplicate content because it wastes downloading bandwidth, wastes space in the search engines' databases, and degrades the user's experience.
Dynamic Site Caching Is Search Engine Compliant
The content we show the search engines is real and useful. We show the search engines our customers' pages. The page the user sees after clicking a search results link is exactly the same page the search engine spider crawled and indexed.
There is no hidden text and no redirecting of any kind. The clicked page is simply a cached version of the dynamic page.
Google, and the other engines, will be thankful for our efforts.
To maximize your online marketing investment, contact us or request a proposal.
